OUR STORY

 

In June 2012, we unveiled a new brand and logo for Gulf Shores that can be summed up in one simple phrase – SMALL TOWN, BIG BEACH ™

The response from locals and visitors was overwhelming, and an identity for the relaxed, uncomplicated beach community we all love was born. Since that time, we have received thousands of requests to make hats, shirts, and anything featuring our new look available to the public.

We heard you loud and clear.

The simple answer probably would have been to find some decent shirts and hats at a low price, slap our logo on them, and ta-da, but we know that's not what makes Gulf Shores special. Instead, we searched high and low for the highest-quality products we could find and developed a laid-back, everyday style that not only represents Gulf Shores but also the locals and visitors who make it such a unique place.

The local motto, SMALL TOWN, BIG BEACH™, captures locals and visitors who quickly find themselves enchanted with the laid back, get away from it all attitude that this natural beach community offers. For decades, this relaxed lifestyle has enticed families to Gulf Shores, seeking an uncomplicated escape from everyday life.

From t-shirts and hats to drinkware and beach accessories, GulfShoresGear.com is the only place you'll find official Gulf Shores merchandise. Here's your chance to take the SMALL TOWN, BIG BEACH™  lifestyle with you wherever you go.